Music entrepreneur planning to add Supreme stardust to Hong Kong Premier League

A music entrepreneur and friend to multiple household names is plotting to own and play for Supreme FC in the Hong Kong Premier League next season.

Jim Wong Chi-chuen scored his team’s second goal in a 3-1 win over Kwun Tong on Sunday that maintained their five-point advantage over Wofoo Social Enterprises at the First Division summit with five matches remaining.

The ambitious 35-year-old has made his promotion pitch to the Football Association of Hong Kong, China (HKFA), pledging to add value-for-money entertainment and stardust to the local top-flight.

He bought the club, formerly known as Sun Source, 2½ years ago, and renamed it Supreme, the Chinese translation of his name, Chi-chuen.

The managing director of Live Nation Electronic Asia, which promotes electronic dance music events across the continent, Wong said: “I want to bring changes to the Premier League, a lot of Hongkongers love football, but even for a HK$20 (US$2.55) ticket, they want that to be money well spent.

“I think we can make it more fun. If you go to a fourth-tier game in England, you have DJs, people drinking beer, an atmosphere; they’re all having a good time.”

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