PSL Confirms Title Sponsor for the Next Two Seasons

The Pakistan Super League (PSL) management has dropped another major hint about the upcoming season, confirming the title sponsor for the next two editions. After a decade of being known as HBL PSL, the league will continue under the same name for at least two more years, keeping fans excited for the nation’s biggest cricketing spectacle.

PSL and Habib Bank Limited have officially announced the renewal of their title sponsorship for PSL 11 and PSL 12, ensuring the league retains its iconic branding.

This announcement marks the continuation of one of Pakistan’s longest-running sports partnerships. HBL first came on board in 2016 as the founding title sponsor of PSL, and nearly a decade later, the relationship has not only endured but grown stronger. The value of the title sponsorship has increased by a staggering 505% since the inaugural season.

The renewal follows HBL’s decision to exercise its “right to match” clause, agreeing to the fair market value assessed by an independent experts for the next two seasons.

PSL CEO Salman Naseer hailed the extension as a powerful vote of confidence in the league’s brand and global reach. “We are absolutely delighted and extremely grateful to HBL for extending their historic association with the Pakistan Super League for HBL PSL 11 and 12,” said Naseer. “HBL’s decision to continue their phenomenal journey with the PSL is a powerful statement of confidence in the league’s immense commercial value and its position as one of the world’s leading T20 tournaments.”

While the PSL continues to navigate legal tensions with franchise owners and a fan base hungry for updates, this announcement signals that things are moving in the right direction. Securing a title sponsor suggests that the commercial valuation process is nearing completion, with franchise pricing expected to follow — paving the way for broader preparations.

Over the years, the PSL’s commercial and sporting growth has transformed it into one of the most prominent T20 leagues globally. The upcoming editions, slated for 2026 and 2027, are expected to feature expanded digital fan engagement, enhanced production standards, and global partnerships aimed at elevating the league to new heights.

With this deal, HBL and the PCB reaffirm not just a business alliance but a shared mission: to celebrate, empower, and globalize Pakistan cricket.

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