Chelsea FC announces multi-year partnership with Legora

Chelsea Football Club today announces Legora as an official partner of the club, bringing together two organisations united by a shared pursuit of excellence founded in preparation, consistency and ambition.

As part of the multi-year agreement, Legora branding will feature prominently on the sleeve of training kits worn by the men's, women's and Academy teams, placing the platform at the heart of the ecosystem that drives elite performance every day.

Founded in 2023, Legora is the agentic operating system for legal work, supporting lawyers in research, review and drafting across complex matters. It is used by more than 100,000 legal professionals at more than 1,200 leading law firms and in-house legal teams across over 50 markets. Chelsea FC’s own legal team are among those at the forefront of transforming legal and contract management, integrating Legora's system through its workstreams.

In football and law, success is driven by remarkably similar principles. The highest performers rely on meticulous planning, rigorous analysis, teamwork, resilience and a commitment to continual improvement. Whether preparing for a decisive match or advising on a complex legal matter, excellence is rarely achieved in the spotlight alone - it is earned through dedication, discipline and countless hours of work behind the scenes.

The partnership launches today with a long-term vision that, at its heart, celebrates the work that happens when no one is watching. This includes the early mornings, the repetition, and the groundwork laid long before the spotlight arrives. Chelsea FC has lived this for years. So have the world's leading lawyers and it is why both organisations compete and belong at the very highest level.

Rob Hamblin, general counsel for Chelsea Football Club, said: 'We are pleased to welcome Legora as an official partner to the club. Their focus on supporting professionals to perform at their highest level aligns closely with our own ambitions and values. Having Legora present on the training kit of our men's, women's and Academy teams is a reflection of our shared commitment to preparation, development and continuous improvement.'

‘The best teams do the work that truly makes the difference long before they take to the field,’ said Max Junestrand, CEO and co-founder of Legora. ‘Chelsea FC operates that way, and so do we. That's what this partnership is about.'

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