It’s back: Raised monogram returns in 2026

RAISED in Carlton.

The wait is over, Bluebaggers: the raised monogram returns in 2026.

In conjunction with PUMA, the Blues have brought back the iconic feature for its collection of guernseys next season, celebrating over 160 years of history and reconnecting fans with the roots of the Navy Blue identity.

Returning for the first time in nearly a decade, it’s a move which has already resonated with the Carlton faithful from the teaser which was released on social media channels last week.

Of course, the raised monogram will feature on the iconic Navy Blue home and away guernsey, as well as on the team’s clash guernsey - which is another throwback to more recent history.

Harking back to the early 2010s, the clash guernsey will revert to the ‘shield’ design, which was most famously worn in the Blues’ come-from-behind win in the final round against Port Adelaide in 2013 which secured the most improbable of finals berths.

“Our monogram is central to who we are - it means everything to our people, so to bring back this raised form on our guernsey is symbolic as we look to strengthen our connection together as one united football club,” Carlton CEO Graham Wright said.

“We want all Carlton people to see this monogram and feel proud, to feel connected and feel a sense of belonging to something special. In speaking with our players and coaches they were all in on this concept, particularly knowing how much this guernsey means to our people and the privilege that comes in representing every one of us who bleeds Navy Blue.

"While we continue to focus on improving our on-field performance, we’re equally committed to strengthening the connection, influence, and integration of our Carlton family. Importantly, this initiative is a direct result of listening to our community and working relentlessly - together with our apparel partner PUMA - to bring back something deeply meaningful to Carlton people."

To get your hands on our iconic guernsey shop online via The Carlton Shop or head into our IKON Park store to feel it for yourself.

The Carlton Shop is open Monday through Friday from 9am-5pm, and will be open from 1pm on Saturday for Carlton's AFLW elimination final against West Coast.

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