Kookaburra Sport partners with the Kangaroos

North Melbourne is thrilled to be joining forces with iconic Australian sports manufacturer Kookaburra Sport as the club’s new official apparel partner of its AFL, AFLW, VFL and VFLW teams.

For over 135 years, Kookaburra has been at the heart of the Australian sporting landscape, producing sporting goods and apparel for elite performance. In 2019, Kookaburra teamed up with Burley Sekem to re-enter the AFL landscape and has been the official apparel partner of the Fremantle Football Club since 2020 under the Sekem brand.

The multi-year agreement is the first of its kind in the AFL for the iconic brand, and will see Kookaburra design and supply on-field and performance apparel for the Kangaroos’ teams, as well as a full supporter wear range for staff, members and fans.

“We’re excited to run out next year proudly displaying the Kookaburra logo across our four programs,” North Melbourne CEO Jen Watt said.

“Given their proven experience across the past five seasons in the AFL under the Sekem brand, we know the product quality will be excellent for our players, but we’re equally looking forward to using the Kookaburra logo to engage new fans in our community.

“Ricky Ponting is one of our club’s greatest ambassadors and given his 40-year partnership with Kookaburra, we believe there is a natural synergy in engaging Australians who are cricket-mad and welcoming them to the Kangaroos.

“As part of the partnership, we’re excited to give away thousands of junior Kookaburra footballs each year, including in our NGA zone in culturally diverse Wyndham. This will help bring North Melbourne and Australian Football into thousands of new homes, using the familiar Kookaburra brand.”

A family-owned business, Kookaburra has evolved into a globally recognised name in sports manufacturing and now brings that legacy to the field with North Melbourne.

Kookaburra Sport Group Managing Director Brett Elliot said the partnership marks an exciting step forward in the company’s expansion and commitment to Australian Football.

“Kookaburra has a long and proud history of supporting Australian sport, and we’re thrilled to bring that same commitment, innovation and performance to the Kangaroos,” Elliot said.

“This partnership is about combining tradition and passion with fresh energy, giving North Melbourne players, staff and supporters apparel they can wear with pride on and off the field.”

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