Red Bull: Energy drink giants take over Gallagher Prem club Newcastle

Energy drinks giant Red Bull has completed its takeover of English top-flight club Newcastle Falcons.

Newcastle, who were put up for sale towards the end of last year, are the first rugby union club to become part of the Red Bull stable and will now be known as Newcastle Red Bulls.

The Austria-based company already has significant interests in football, motor racing and winter sports.

Newcastle have finished bottom of the Premiership - renamed the Gallagher Prem for the new campaign - in each of the past three seasons, but this deal secures their long-term future.

Steve Diamond will remain the club's director of rugby, with Newcastle set to start the new campaign at home to Saracens on Friday, 26 September.

Oliver Mintzlaff, Red Bull CEO corporate projects and investments, said their aim was to "empower the club to reach its full competitive potential".

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