ATP Tour launches Collect, a playable collection game for tennis fans

Press Releases

ATP Tour launches Collect, a playable collection game for tennis fans

Fans will be able to record the moments they followed, starting with four events in 2025

ATP Tour Through Collect, fans will be able to collect matches from some of the Tours’ biggest events. By Press Release

The ATP Tour today unveiled Collect: It All Adds Up, a playable collection game that lets tennis fans celebrate their journey through the sport.

Collect gives fans a way to mark their journey through the season’s biggest tournaments – starting at the National Bank Open presented by Rogers (Canada) this month. Each stop adds limited edition digital collectibles to their collection, building a record of fandom that’s entirely their own.

“For so many fans around the world, tennis is a ritual – staying up late, keeping up with results, staying close to the story of the Tour,” said Mark Epps, ATP Director of Communications and Web3. “Until now, there’s never been a way to mark that journey. Collect was created to change that. It’s a way for fans to look back and be recognised for their love of the game.”

Fans who join the experience will collect a variety of digital items throughout the season – no matter where in the world they’re tuning in from. Each tournament unlocks a digital fan credential: an authentic, visually striking memento from the event. From there, fans can collect individual matches – available for just 24 hours on match day – logging the moments they followed in real time.

Special edition storytelling collectibles will also be released throughout the season – capturing milestones, shared moments, and the meta-narratives that define the sport. Over time, it all adds up: collecting enters fans into the running to receive official physical merchandise from the Tour, layering on moments of surprise and delight.

Collect was built in collaboration with Trace, the team behind last year’s Momentum campaign, which saw 75,000 fans from 110 countries collect more than 777,000 matches in just eight days.

“Trace was built on a singular idea: that being a true fan is worth recognising,” said Tareq Nazlawy, CEO of Trace. “It’s powerful, emotional, and deeply personal — and with Collect, we’re turning that into something tennis fans can carry with them: a digital record of their journey and a way to unlock the best of the sport. It’s a privilege to bring this to life with the ATP Tour.”

This season’s campaign spans ATP Masters 1000 events in Canada, Cincinnati and Shanghai, and the season-ending Nitto ATP Finals in Turin. Fans will be able to collect singles matches from the quarter-finals on, including WTA matches at the National Bank Open Presented by Rogers and Cincinnati Open. In Turin, all singles matches will be available.

Start building your collection here.

FAQ

Getting Started

Q: What is Collect?

A: Collect is the official collection game for tennis fans, created by the ATP Tour in collaboration with Trace. In it, tennis fans can claim free digital collectibles from the season’s biggest events and unlock access to rewards.

Q: Who can take part?

A: Collect is open to anyone. It was created to give fans, regardless of where they are in the world, a way to mark and be recognised for their love of tennis.

Q: Does it cost anything to participate?

A: No. Collect is free to take part in.

Q: What kind of collectibles are up for grabs?

A: At each tournament, fans will be able to collect their Tournament Pass: a digital keepsake that marks participation at that event. From there, fans can collect Match Cards – available for just 24 hours on match day. Each collectible is hand-designed by our team.

Q: Which tournaments are part of Collect?

A: Collect will span four tournaments in 2025: Canada, Cincinnati, Shanghai, and the Nitto ATP Finals in Turin. The season closes on 16 November.

Q: How can I access Collect? Do I need to install an app?

A: No app needed. Collect can be accessed straight from your browser at https://app.trace.fan/collect.

Collecting

Q: How does collecting work?

A: Tournament Passes can be collected at any point between the quarterfinals and the end of the tournament. Match Cards can only be collected on match day (a claim window will open at midnight local time and stay open for 24 hours). Claiming is as simple as hitting the “Claim Now” button.

Q: What time zone does “match day” refer to?

A: The claim window runs from midnight to midnight in the tournament’s local time zone. Be sure to check local time if you’re outside the host country.

Q: What matches are available to collect?

A: You’ll be able to collect singles matches from the quarterfinals on. In Canada and Cincinnati, you can collect both ATP and WTA matches. At the Nitto ATP Finals, all singles matches will be available to collect.

Q: Can I trade my collectibles?

A: No, collectibles are not tradable. They’re your personal record of fandom — yours to browse and enjoy.

Rewards & Utility

Q: How do rewards work?

A: At the end of each tournament, fans will be entered into draws to win prizes. The more Match Cards you collect, the more draws you’re entered into. Prizes include official merchandise from participating tournaments.

Q: Where can I see the available rewards?

A: The available rewards will be published on the tournament page within Collect, during each event.

Q: How will I know if I’ve won a reward?

A: We’ll notify you via email if you’ve won. If we don’t hear back from you — or if we’re unable to confirm your details — the prize will be reallocated.

Q: How long will it take to receive my prize?

A: Prizes will be shipped (or sent digitally) within 6–8 weeks of verification.

Q: Are rewards available globally?

A: Eligibility to win rewards may vary depending on your country of residence. Please refer to the Terms and Conditions for the full list of eligible regions.

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