Alibaba opens interactive “Wonder Avenue” AI experience to engage fans during Paris 2024

Entitled “To the Greatness of HER”, the eight-minute video leveraged Alibaba’s cloud-based AI to colourise and restore archive photographs of female athletes’ achievements from past Games, including those of French tennis star Suzanne Lenglen, who won gold in the women’s singles and mixed doubles at the Olympic Games Antwerp 1920.

“‘To the Greatness of HER’ highlights the great progress of women in sport through the course of history,” said President Bach. “My heartfelt thanks go to our friends at Alibaba for using AI-powered technology to let the achievements of these women in sport shine through the full spectrum of colours. More importantly, the film allows us to reflect on one of the most important priorities of the Olympic community – empowering women in and through sport. Gender equality is a team sport. We all have a role to play, and we all have to lead by example. With this film, Alibaba is leading by example and using its technological expertise to highlight this important topic.”

The film also features interviews with pioneering athletes such as Morocco’s Nawal El Moutawakel, the first woman from an Islamic nation to win an Olympic medal, and China’s Zhang Shan, who made history at the Olympic Games Barcelona 1992 by winning gold in the mixed-gender skeet shooting event.

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