How 'man of the moment' Erling Haaland usurped Cristiano Ronaldo to become the world's most marketable footballer

A significant driver of Haaland's new-found fame has been the success of his YouTube channel, which he launched in October 2025 and has since racked up 4.6 million subscribers and close to 250m views across his short and long-form videos, with both h... [10234 chars]

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