Hyundai Motor Company Expands FIFA World Cup 2026™ Campaign into Gaming through Collaboration with Epic Games

SEOUL, June 10, 2026 – Hyundai Motor Company today announced a collaboration with Epic Games to extend the excitement of the FIFA World Cup 2026™ into the gaming world through new and immersive brand experiences. Through this collaboration, Hyundai Motor will engage global football (soccer) fans and gamers via FIFA World Cup 2026™-themed events in Epic Games’ popular titles, Rocket League and Fortnite.

This initiative reflects Hyundai Motor’s commitment as an official partner of the FIFA World Cup™, building on nearly 27 years of sponsorship since 1999, and explores new ways to connect mobility, sport and gaming through brand experiences.

Timed to coincide with the FIFA World Cup 2026™, the collaboration gives football (soccer) and gaming fans new ways to engage with Hyundai Motor through Limited Time Events (LTEs) in Rocket League and Fortnite. Players can unlock Hyundai-themed content, compete on behalf of participating nations and experience the IONIQ 6 N Line in-game.

The collaboration connects football fans and gamers through interactive experiences inspired by the energy and global culture of the FIFA World Cup™. The initiative also reflects Hyundai Motor’s broader vision for how mobility, entertainment and digital engagement can intersect during major global moments.

As part of the collaboration, players in Rocket League will be able to unlock the IONIQ 6 N Line vehicle item and a special FIFA World Cup 2026™-themed decal from June 11 to July 19, allowing for in-game vehicle customization. Players can:

Represent one of the 48 qualified FIFA World Cup™ nations in global online matches, earning points for their country by scoring goals in matches

Unlock the IONIQ 6 N Line as a drivable vehicle by completing 10 in-game challenges

Earn the FIFA World Cup™-themed decal by driving the IONIQ 6 N Line for more than 8,000 meters

Progress will be tracked on Rocket League’s leaderboard, with players receiving rewards tied to the winning nation at the event’s conclusion.

As part of its broader FIFA World Cup 2026™ campaign, ‘Next Starts Now,’ Hyundai Motor will host the ‘Next Starts Now Cup, presented by Hyundai,’ a dedicated Rocket League tournament featuring gaming influencers and professional players competing exclusively using the IONIQ 6 N Line.

Matches will be live streamed on participating creators’ channels, extending engagement beyond gameplay and allowing fans to follow the competition through both play and viewing.

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